Saturday 18 October 2014

RALPH LAUREN, CHILDREN'S LITERACY AND THE TINIEST TREFUSIS

The Tiniest Trefusis, wearing a Ralph Lauren Varsity blazer, as Roald Dahl's Matilda
Last thursday, Ralph Lauren celebrated their children's literacy programme and their collaboration with Book Trust with a Matilda themed tea party at the Bond Street store.

Ralph Lauren believes that 'books open windows to the world and have the power to transform lives' (absolutely true, of course) and are helpfully putting their money where their mouth is by donating 25% of proceeds from their literacy collection and 10% of the purchase price of the children's fashion show collection to Book Trust.

The Tiniest T would like to say thank you very much to Ralph Lauren for inviting her to such a lovely tea (tiny cakes! apple juice in miniature milk bottles with stripy straws! games with Sharkey and George!). And, as someone who very much believes in the transformative power of books for children, I would like to say an enormous and heartfelt thank you to Ralph Lauren to supporting Book Trust's incredible work.

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